Marketing Management

Flow chart of marketing management factors.

The steps and factors involved in developing a successful marketing strategy. (Image courtesy of Prof. Natalie Mizik.)


MIT Course Number


As Taught In

Fall 2010



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Course Description

Course Features

Course Description

15.810 Marketing Management is designed to serve as an introduction to the theory and practice of marketing. Students will improve their ability to develop effective marketing strategies and assess market opportunities, as well as design strategy implementation programs. In addition, students will have the opportunity to communicate and defend their recommendations and build upon the recommendations of their peers. We will explore the theory and applications of marketing concepts through a mix of cases, discussions, lectures, guest speakers, individual assignments, and group projects. We will draw materials from a variety of sources and settings including services, consumer and business-to-business products.

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Related Content

Natalie Mizik. 15.810 Marketing Management. Fall 2010. Massachusetts Institute of Technology: MIT OpenCourseWare, License: Creative Commons BY-NC-SA.

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