Marketing Management: Analytics, Frameworks, and Applications

A marketing display of Swatch watches in a store window.

A display of Swatch watches in a shop window. The success of the Swatch watch was driven by innovative marketing strategies, which transformed the industry. (Photo courtesy of Rob Deutscher on Flickr.)



MIT Course Number


As Taught In

Fall 2015



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Course Description

Course Features

Course Description

 This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.

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Related Content

John Hauser. 15.810 Marketing Management: Analytics, Frameworks, and Applications. Fall 2015. Massachusetts Institute of Technology: MIT OpenCourseWare, License: Creative Commons BY-NC-SA.

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